Pipeline

Deal sizer

Rent formula: leads x anchored close x ticket x margin x 10 percent, rounded up to the next $50, never below the $500 floor. The formula is a floor in practice: sanity-check the market range and round up. Say it as "for every dollar you pay me, you put this much back in your pocket after costs."

Site

Conservative monthly leads

Low end of the trailing 14 days, not the average.

Anchored close rate, percent

Average ticket, $

Gross margin, percent

Their self-reported close rate, percent (stretch column)

Flat rent ask

PPL per qualified call

The math the contractor watches (three columns, eye lands on the middle)

	Conservative	Realistic	Stretch

PPL and hybrid, from the same inputs

Tier	Per qualified call	Monthly at these leads

Model pick (KB decision tree)

First time buying inbound digital leads: PPL with a monthly cap, convert to flat after 60 days.
Ticket over $5,000 and volume under 8/mo: hybrid, base plus per-lead.
Steady volume, sophisticated contractor: flat monthly rent.
High lead-quality variance: PPL.
Rev share (7 to 10 percent) only after 6 to 12 months of flat rent with CRM access in writing, never day one.
Current operating position: flat rent preferred for tenant #1, it removes the lead-counting dispute surface.